Professional Rounds in Education (Resources 7-12) Essay

Professional Rounds in Education (Resources 7-12) - Essay Example After the assessment, effective strategies observed can be borrowed and applied in bettering the education sector. The book describes the emergence of rounds as having been inspired by reflection. It is revealed that from the early 90s, educators used to come together and share issues which concerned their education at Harvard Graduate School of Education. These educators began visiting different schools, then sharing unique experiences collected by other schools. This idea was derived from medical schools in which apprenticeship was used to educate students. The learners would follow the doctors to patient wards and learn from seeing them execute their duties. Similarly, educators took to sharing their own experiences in rounds, and from which they would share and earn new ideas from fellow educators. It is the application of these new experiences which led to the realization that rounds were effective means of improving educational issues, or better still, solving problems related to the same. In a nutshell, Lyons sought to extend the knowledge regarding the power of reflection beyond professions such as medicine and law, and introduce it to the general teaching or learning. Apart from the history of rounds, the author brings out the application of reflection as applies across all professions as a means of bettering them. This source highlights the actual steps which an instructor (teacher) can apply in providing effective education. It provides three main applicable strategies and these are setting and communicating the goals of learning, analyzing students’ progress, and finally enjoying the success. It defines the issue of setting and communicating the goals of learning as the first step which has to be implemented. These steps are applicable both within and beyond the classroom for the establishment of effective learning. The author states that setting goals can be used to track

MKTG Essay Example | Topics and Well Written Essays - 250 words

MKTG - Essay Example The first stage in the market study was interviewing potential consumers in the areas in China like Shanghai, Beijing, and Guangzhou. In the first stage of study the aim was to understand the packaging and pricing elements of the product. In the process also 30 retailers were interviewed exclusively to understand the way to penetrate in to the Chinese markets and to understand the way to approach the right customers in an appropriate way. The second phase of the marketing study was the analysis of the extensive information or data collected from the customers and reviewing them. The main aim of this phase was to decide whether it is right for the company to enter the Chinese market to widen their market area. It is very essential for a company in a research process to look in to the nature of their targeted market, the customer buying behavior and product demand .Finally, results of the interview would allow the company to decide whether they should enter Chinese market or not to boo st up their sales. Please refer to this site to find the web page with information on marketing study. http://www.cmrconsulting.com.cn/services/casestudies/cosmeticscase.html

Why kids attract towards animation and 3d animated films Essay

Why kids attract towards animation and 3d animated films - Essay Example Bentrancourt and Chassot (2008, p. 3) highlight that the fundamental reason why kids are attracted towards animated films is due to the visualizations they create, which helps in overall understanding of situations. Further, it is claimed that animations are very helpful for kids because they enhance memory of the animated information which later aids to advance comprehension of various situations depicted by the animations. Therefore, it is observed that animations are attractive to children because they create memorization and comprehension of whatever subject they illustrate. Moreover, kids are attracted to animations and 3d animated films because they are funny and entertaining to watch. Therefore, they are very appealing, humorous, motivating and most often capture children’s attention. In their tender age and little comprehension abilities, kids get bored when watching television, hence, they are usually inclined to watch more fun and entertaining programs than TV programs, which are mostly in the form of animations (Shanghai Jianghong Gifts, 2008). For example, if children were doing their homework at home and an adult was watching news, they are likely not to develop any interest in the TV. However, if the channel is changed to a cartoon program, the kids will lose interest in the homework and will be motivated to watch TV. This proves that kids are attracted towards animated films because they are fun and entertaining to watch. In addition, kids are attracted to animation films because animations use space in representing elements in their relations. In this case, animations create characters that kids are able to relate to and themes which make character differences and this attracts them to watch animated films. Therefore, when kids watch animated films, they also develop favourite characters who might be good in the film. Hence, this will give the

Louis Vuitton Expansion Strategy

Louis Vuitton Expansion Strategy Operating in 59 countries, Louis Vuitton is the largest global luxury brand in the world. It is a member of the Louis Vuitton Moà «t Hennessy Group and the main business unit of the conglomerate s fashion and leather goods segment. Louis Vuitton has been very successful in selling its famous handbags, shoes, suitcases and other luxury goods and generated revenues of about $ 4 billion in 2004. Louis Vuitton opened the first store in India in 2003 and one year later the second one in Mumbai, both located in luxury hotels. 2. Problem Statement One main goal for Louis Vuitton is to acquire a customer base of one million Indians by 2010. In order to achieve that it is not only important to serve high-net-worth consumers, but it is also crucial to target the so called cocooners. It is therefore a necessary objective to make the new elite aware of the brand and increase their perception of Louis Vuittons exclusivity. Furthermore, super rich are only willing to pay premium prices for those luxury products which clearly distinguish them from lower tiers of the population. In order to reach these the company can choose among three distinct strategies. 3. Alternatives 3.1. Louis Vuitton in Bollywood In this alternative, Louis Vuitton would have Indian movie actors endorsing its products and a product placement in Bollywood movies. The target segment would not only be the Indian super rich society who is already familiar with the brand, but as well the so called cocooners. Since the Bollywood movies are very popular in India, this strategy would result in general brand awareness in the society. For the celebrity endorsement LV could chose Aishwarya Rai and Shahrukh Khan to be the face of Louis Vuitton India. The campaign would comprise posters, billboards and TV commercials with both actors advertising LV products (Exhibit 1). Since Bollywood actors are perceived as role models and have a great influence in Indian society, it is expected that brand awareness will increase while reinforcing the image of Louis Vuitton as a luxury and lifestyle brand. In addition, Louis Vuitton will have its products placed in Indian movies, which depict wealthy and influential characters. This would include as well the characters shopping at the LV store in the new Emporio luxury mall in order to advertise the store itself. Another positive effect would be increasing LVs market share in the long run. Advertising through Bollywood could help develop the taste of luxury and lifestyle in the so called cocooner segment. 3.2. LV Exclusive Another alternative Louis Vuitton could approach would be to offer a special club card with mould-breaking exclusivity. This special club card would be divided into 3 different levels, the LV Exclusive Silver Card (Exhibit 2), LV Exclusive Gold Card (Exhibit 3) and LV Exclusive Platinum Card (Exhibit 4), based on the amount of money the customer spent. The LV Exclusive Club Card provides the customer with exclusive, high-end services and luxury rewards. After the first purchase of a Louis Vuitton item in one of its Indian stores, customers will receive a basic customer card in order to keep track of the sum of money they spent. The targeted segment for this strategy would be the super rich, who seek exclusivity and are already familiar with the brand. This strategy would certainly increase the brand loyalty of the high-class society because of the unique offers provided by the LV Exclusive Club Card. Additionally, Louis Vuitton will be able to track customer buying patterns and obtain key information about buying behavior through this special club card, which allows them to tailor their products to their customers needs. 3.3. Successful Indian Women Another alternative for the company could be that it focuses on a certain segment in particular the women, who represent a vital part of LV s customers. They are becoming more emancipated and as a powerful group have to be taken into consideration. Indian women need a role model to inspire them, so if Louis Vuitton shows them a successful woman wearing one of its products, the outcome would be inspired women, desiring to possess a LV item. Using such an approach they will target not only a segment consisting of individuals divided by their net income, but strong women that need to give utterance to their achievements. In order to increase the brand awareness among this certain segment, the company should invest in advertising its products. The best place would be an elite specified magazine, dealing with business and social issues, for example India Today, Entrepreneurs, The Business Enterprise and à ¢Ã¢â€š ¬Ã… ¾ Reading Hour . The emphasis should be laid on the one side on a picture of a well-known woman like Indira Nooyi (Exhibit 5), CFO and president of PepsiCo, depicting a typical role model. She will represent the thousands of women in the Indian society who have silently overcome the limitations and stood out for better terms. Billboards and ads in online issues of established feminine magazines would support the idea of women power and that in a world ruled by men, women still can be successful and exclusive. As a result, this strategy will help Louis Vuitton to increase brand awareness among all the Indian women and extend its customer database. 4. Issues 4.1. To what extent will Louis Vuittons marketing activities affect customer awareness in India? Louis Vuitton s targeted Indian customer segment requires a different strategy then the ones used by the company throughout the world. The three proposed alternatives provide different approaches as to how Louis Vuitton can service its new generation of customers. Louis Vuitton in Bollywood targets both high-net-worth individuals and the rising cocooners because of the popularity of the Bollywood industry in India. This strategy, however, implies high advertising resources in order to be able to reach the desired segment through product placement and celebrity endorsement. The LV Exclusive club card targets mainly the high net-worth individuals by offering high-end services which increase the shopping-experiences of the customers. While the number of high-net-worth individuals increases by 19.3% a year, according to the World Wealth Report, it is questionable if this customer segment only will be sufficient for Louis Vuitton to reach the target of a one-million customer base by 2010. The third alternative is about targeting successful women. Concentrating on this segment would target both women from the high-net-worth individuals and the cocooners segment. The main disadvantage is to define how many Indian women are ready to break the cultura l boundaries of the paternalistic family structures that still rule in this country. What is the impact of of Louis Vuittons marketing activities on their brand image in India? According to the purchasing behavior of India s high class, consumers are expecting a brand that stands for exclusivity and provides the owner of a Louis Vuitton product with a powerful status symbol. Working closely with the Bollywood industry through product placement and celebrity endorsement will have a high magnitude on increasing customer awareness. While Bollywood celebrities are seen as part of the high class, Louis Vuitton may need to maintain a close look in what movies they will place their products in order to minimize the risk of a brand association with a common product. The LV Exclusive club card system could increase loyalty among already existing customers, offering the brand image a crà ¨me de la crà ¨me status thus underlining the exclusivity of Louis Vuitton items. Last but not least, by tailoring their advertising on women only will associate the brand with a women s product, so Louis Vuitton products for men (i.e. dress shoes, suits, shirts) may suffer. Since India is a collectivist country, women usually buy clothes for the entire family, so the effect of the brand image being associated with a women s brand will be minimal. 4.3. Will LV face a social-status conflict (conflict of interest) by targeting two different customer segments (i.e. HNW individuals and cocooners)? Through the means of LV Exclusive Cards Louis Vuitton is trying to gain loyalty among super rich Indian customers. However, LV must consider the growing product awareness of the cocooners who are not the target group of the Exclusive Cards but will be of fast growing importance as customers. As positive as new customers are in general this also bears the risk of a conflict between the super rich and the cocooners who are much greater in numbers. HNW consumers may start to perceive LV as a rather common brand and switch to different luxury products as cocooners step up the social hierarchy. Furthermore, the second alternative Louis Vuitton in Bollywood could also result in a conflict between those two segments. If the products popularity increases this may have a negative impact on the buying behavior of the HNW consumers. This would go along with the above-mentioned decrease in exclusivity. Finally, women may be an interesting target group as stated in third alternative but conflict s may also occur between the HNW women who may be coming from rich families and the self-made emancipated cocooner woman. These very different types of women will require different endorsing role models which may are perceived negatively by each other group. How long will Louis Vuitton maintain a competitive advantage considering the proposed alternatives? Louis Vuittons advance on the Indian market will not remain unseen by the competition. Other luxury goods producers could benchmark Louis Vuittons approaches. Companies such as Gucci, Prada and Giorgio Armani could easily copy LVs Bollywood strategy as well as the alternative for attracting Indian women. It might be more challenging though to imitate LVs Exclusive Cards approach successfully because Indian high-net-worth costumers will already be loyal to Louis Vuitton in the ideal case and will not be looking for substitutes or additional luxury products in the same segment. 5. Conclusion All in all, while it may require more advertising resources than for example targeting emancipated women via print media, Louis Vuitton in Bollywood proves to reach the highest number of consumers, underlines the brand s exclusivity, and the company will be able to increase its market share in the long run. First, with the Bollywood industry booming in India, Louis Vuitton can reach a wide array of consumers and thus increase the overall customer awareness of Indians. Second, by using celebrity endorsement and selective product placement in movies, the company will be able to clearly communicate a brand image that advocates its exclusivity thus offering its potential customers a means to showcase their success. Last but not least, Louis Vuitton can educate the nouveau riche towards choosing their brand, which will considerably increase their market share in the long run. It is therefore highly recommended that Louis Vuitton in Bollywood is the most appropriate and effective promotion campaign to reach and nurture the emerging new generation of customers in India.

Whats Love Got To Do With It; Everything! :: essays research papers

What We Talk About When We Talk About Love An excerpt from Readers Digest August, 1997, submitted to Laughter, the Best Medicine, by Adam Christing. A lot of people wonder how you know if you really in love, says comedian Ronnie Shakes. Just ask yourself one question: Would I mind being financially ruined by this person? If you really look at this statement, it is invariably the truth. When it comes to love, money makes no matter, be it past, present or future. Love is love, and nothing can stand in its way. In the following pages I will be discussing Raymond Carvers short story, What We Talk About When We Talk About Love. It is a story that explores all types of love, jealous, brutal, physical and spiritual. Written in 1981, it is very contemporary in its style and its meaning can be applied easily to everyday life. Only love that is true in your heart is love, the rest are other emotions sublimated into love. With this in mind, we should look at people around us, people who are in love. Ask to yourself, Why are they in love?   Then, ask yourself, How are they in love? It may be surprising, but the answers to these questions can be surpassingly different. Only when they are the same will the love be true. What We Talk About When We Talk About Love, is set in a house somewhere in Albuquerque NM, some time in the afternoon or early evening, and going into night. As previously stated, the story was written in 1981, and it appears to set in the same time. Two couples are sitting around the kitchen table, drinking gin, and talking, talking about love and the many forms it takes. Teresa (Terri) gives a detailed description of a brutal love she had with her ex-boyfriend, and how he beat her. Mel, Terris husband, gives us his feeling for his ex-wife, and how he loves his kids, that she has custody of. Jealousy, is the love he has for her, she has his children, and he wishes her dead, so he could have custody. Finally, the love they all agree as the universally truest love, the spiritual love, is shown by an elderly couple involved in a bad accident. Both of them refuse to die, until they can be assured the other will be all right. In the very beginning of the story, the two couples are sitting around drinking and talking. As their conversation goes on it develops into one of love. This passage marks the first of several types of love, and gives us an intuitive

Sampedro

A Helping Hand Ramon Sampedro born January 5th 1943 in North Spain fought for his right to kill himself. At age 25 Ramon unknowingly dove into the shallows of the Atlantic Ocean and became a quadriplegic. Thats where this story begins. The Sea Inside follows Ramon in his few decades long battle with with Spanish courts to legally have someone help him kill himself. In the opening scene of the movie, Roman played by Javier Bardem, is listening to Gene ,his caregiver, lead him into meditation, having him imagine his favorite place, the ocean is pictured on the screen, she tells him to, â€Å"allow your whole body to relax†.A woman is introduced Julia, a lawyer in support of Ramon. Her first encounter with Ramon is moving, â€Å"I want to die because, I feel that a life in this condition, has no dignity. † Ramon admits, along with the fact that some other quadriplegics do not agree with him but begs that, â€Å"I’m not trying to judge anyone. Who am I to judge thos e who choose life, so why judge me or anyone who wants to help me die. † The next line struck me, and will always stick with me. He reminds us that,â€Å"Death has always been with us and always will.It catches up to all of us. Everyone. † Many more moving lines are proclaimed in the movie and help picture the debates cruelty in the viewers mind. Julia explores Ramons life, in search of support to present to the courts. She finds out how Ramon accidentally thrust this lonesome life onto himself. A new woman is introduced, Rosa, a hardworking mother of two who sees a story about Ramon on T. V. seeks him out to try and give him hope about life. Their relationship blooms and Ramon has found a friend.Julia too begins to show interest in Ramon. Julia, while living in the Sampedro house fell one day, that is when the audience finds out she has CADISIL (cerebral autosomal dominant arteriopathy with subcortical infarcts and leukoencephalopathy, a hereditary stroke syndrome ). W hile in the hospital Ramon and Julia decide to write a book of his poetry and feelings entitled; Letters from Hell. Ramon reluctantly goes to the court hearing where his lawyer mentions, â€Å".. people who attempt suicide and fail are never subsequently prosecuted.However, when the help of another person is needed to die with dignity, the government intervenes and tramples a mans right to decide for himself. † The courts eventually deny his claim. The story continues with Julia leaving Ramon after publishing his book and a hesitant Rosa offers her help in his suicide. Ramon divided the tasks leading to his suicide into quaint actions, for example, picking up the potassium cyanide from the drugstore, mixing the substance in a glass of water, and placing a the glass next to him in bed with a straw.These actions in themselves are not wrong, all Ramon had to do was willingly drink the fatal mixture to peacefully end his life, which he did, on camera, to prove no one forced him t o do it. In 1998 at age 56 Ramon committed suicide. Weeks after his death in real life, a woman named Ramona Maneiro was arrested and charged, but let go just two days later. Our text,Medical Ethics: Accounts of Ground-Breaking Cases, explains, â€Å"Killing is not always wrong†, based on the metaphysics: that God exists, the scriptures do not specifically say unjustified killing is wrong. This movie presents several justifiable reasons.Ramon says, â€Å"It [death] catches up to all of us†, and our book reads, â€Å"dying for each of us is His Will†. Another scene in the movie shows Julia’s increasing interest in taking her own life, I believe this did not happen in real life but instead was added to show the possibility of others following Sampedro in his endeavor showing the slippery slope the book explains about. However, Julia ended up changing her mind. This bring up yet another idea to think about, if suicide is allowed and someone decided to go thr ough with it, what if one more week could have changed their mind?This is yet another argument that is mirrored in the book. The â€Å"Mistakes and Abuses† section of Chapter 3: Physician-Assisted Dying talked about Ana Pou and her decision to peacefully kill her patients in New Orleans. Maybe if she had waited one more day, relief would have come. Killing versus letting die, my final argument. Chapter 3 asks us if the patient is allowed to die, they are killed by their disease but if someone helps kill them, â€Å"isn’t that human agent the cause of death? †.In the movie, Ramon tried making himself the sole â€Å"cause† by drinking, willfully, the lethal concoction put in front of him. Ramon, a quadriplegic, had no way to kill himself besides maybe drowning in a tub, but even then someone had to put him there. The number 5 reason people commit suicide is terminal illness. Chapter 1 of the book provides these staggering statistics, â€Å"one in 50 attemp ts succeeded†. No matter how is it done, it will always still happen, I believe letting a person die on their own terms is more just than making them suffer till death.

Conflict Negotiation Scenario

?Running head: CONFLICT NEGOTIATION SCENARIO Conflict Negotiation Scenario University of Phoenix HCS587 Conflict Negotiation Scenario TradeStation Securities is an online brokerage company where I was employed as the Client Service Director in charge of the Florida and Chicago Client Service Associates which, totaled 90 employees. Due to the strict rules and regulations of the Financial Industry Regulatory Authority (FINRA) any employee handling brokerage accounts for customers must have their securities license known as the Series 7. When I was hired in January 2008, my contract included that within the first year of employment I needed to study and obtain this license. I also was in charge of ensuring that each employee within the Client Service Department obtained their licenses as well. My department was extremely unorganized and there were no procedures in place for the employees. My first task was to create a flow chart of the Client Service procedures and how they were linked to providing excellent customer service. I linked the procedures and showed how the procedures were linked to other departments of the company. I presented my chart at the first weekly management meeting and received approval from all department managers that were involved. Everything was going as planned until a scandal between the sales department and a client changed everything. The President of my department was also the President of the Sales Department as well and due to the issue with the sales department he was asked to resign. The Vice President of the company took over both departments until a replacement was found. I met with the Vice President and discussed with him the plan I created and how the implementation was progressing. He was concerned that I was hired without my licenses and expressed to me the importance of obtaining them. I discussed with him my contract and explained to him that I was about two weeks away from being prepared to take the exam. My motivation to succeed was noticeable and at that time I felt he knew that I was dedicated to making my department successful which would be shown by the customer service provided to our clients. I started to notice that I was not being included in important management meetings. I made an appointment to speak with the Vice President to discuss my concerns and the reasons for not being included. At that time, he explained that he was placing another director within the company as director of my department. He explained that I should not have been hired since I didn't not have my securities license and stated that this individual was going to assist me with running the department until I passed the exam. I was taken back because he never discussed this with me previously and I felt that he was attempting to push me out of the department and the company. His behavior demonstrated towards me was unprofessional and came across as cold. My employees noticed that something was transpiring and continued to ask me if something was going. I met with each employee and communicated that change would always occur but the changes were going to be effective and they needed to continue to excel in their position. I started to notice that my employees started to slip with their performance because of the negative communication that was occurring throughout the department. I decided to escalate the issue to the President of the Company. The President was well aware of my employment with his company as well as the action plan I created for my department. He was empathetic of the situation and decided to have a meeting with the Vice President and myself. I knew at this point the Vice President was going to be extremely upset because I went above his head on the situation. After a two hour meeting, the situation was under control and I felt at ease knowing that I had the President of the company agreeing with my employment and the positive changes I have made and continued to make daily with the department. I knew the Vice President was upset so I decided to give him a week to digest the situation and I made an appointment to speak with him. I expressed my loyalty to him and the company and went over my plans again ith him and asked him for his thoughts on the changes I wanted to make. I took the â€Å"team† approach when speaking with him to try and get him to see that I wanted to improve the department which would improve the overall customer satisfaction and the success of the company. He expressed his determination to continue to make the changes that he first discussed with me that didn't include me in the picture. I told him I was unfortunate to hear that he was not going to be a team player and that I expressed that I was going to continue the work that I was hired for. At that time, he also expressed that he would continue to work towards his plan. Over the next couple of weeks, I continued to make the improvements with the policies and procedures in the department even though a new director had been placed in my department. I felt like I was in a battle and saw that the employees were being affected as well as my clients due to the confusion. I asked for another meeting but this time not only with the President and Vice President. I also included the board members, the HR department manager and the legal counsel for the company. During the meeting I started from the beginning walking all of them through the timeline and the flow chart and the disruptions that had been preventing the success. All the board members, the President, the legal counsel and the HR Manager agreed that I was on the right path. The final decision was for me to continue handling my department and my department would be overseen by the President instead of the Vice President of the company. A month later, the Vice President resigned from the company because his future for the company was not aligned with the President and Board Members path.